How can you:

- quickly estimate website’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track search engine optimization progress quickly.

For a site marketer, data is the single most strong weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play s lot with information, neither customers nor the industry will take you seriously.

2. Data tells you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my business because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can keep track of your SEO progress fast and easy, just like thousands of SEO marketers do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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